Industry Talk Marketing Accountability: Subway or the Highway In a first of its kind in the MENA region, Magna Global & SUBWAY recently conducted a market study in...
Digital Helping Advertisers Retarget Effectively in MENA Region One of the drivers of ROI for digital advertising compared to advertising on traditional media platforms is the ability to...
Advertising Global Adspend to Accelerate (in 2016) Despite Economic Headwinds The global ad market is on course for 4.6% growth this year, up from 3.9% growth last year, according to...
