Industry Talk The Shifting Dunes of The Saudi Market Many players in the Saudi market have answered about the current state of the affairs, the evolving nature of the...
Advertising Zeinab Abdul Sater of SSUP: ‘We are dedicated to navigating this complex landscape’ Zeinab Abdul Sater, Regional Director Media & PR of SSUP, shares the top priorities set for the agency for 2024
Advertising Najib Sabbagh: ‘Saudi Arabia, a dynamic canvas for creativity’ Creative agency Sunny Side Up (SSUP) has only recently set foot in Saudi Arabia with the aim to cater to...