Events

Epica has just opened for 2024 entries with a bold new campaign from BETC

With a bold new campaign from BETC, Epica Awards reaffirms its commitment to its press jury. Famous creatives told to...

Events

The Immortal Awards unveils its 2023 winners

The winners of the 2023 Immortal Awards have been announced and three projects have been crowned Immortal by this year’s...

Advertising

BETC transforms its CSR report into a hotel for bees

To raise awareness around the preservation of wild bees that don't produce honey but are key to the development of...

News In Brief

BETC Paris expands its management

Advertising

Intima joins the fight against endometriosis with new campaign by BETC

Ads of the Week

Yves Saint Laurent Beauty Engages in a Fight Against Intimate Partner Violence with “Abuse Is Not Love” Campaign

According to the United Nations, a woman is killed by their partner every three days in the United States. This...

Ads of the Week

Yves Saint Laurent beauty and BETC Etoile Rouge declare their love for Paris in new campaign

To celebrate the launch of Mon Paris Intensement, BETC Etoile Rouge and general pop deliver the "Mon Paris je t’aime"...

Ads of the Week

French retailer Sephora celebrates beauty with latest campaign and new brand positioning

Beauty is changing. It is no longer just on catwalks or in magazines but in our friends’ selfies or the...

Ads of the Week

Heist in the Tropics, the new film by Schweppes and BETC

It all starts like a classic heist film. The robbers are on alert, ready to make their move…They’re trying to...

Ads of the Week

Lacoste Drops its Iconic Alligator Logo

The Lacoste crocodile is one of the world's most iconic logos, proudly displayed on the brands famous polos for the...

Ads of the Week

BETC and Addict Aide invite you to enter Laurence’s world and guess her secret

It’s the year of 2009, at 14 rue du Maine in Paris, in the apartment of a woman named Laurence.The...

Ads of the Week

Yves Saint Laurent releases the anthem of the Generation Y

It has been a long time since Yves Saint Laurent launched a fragrance. So here's the latest under Saint Laurent's...

Ads of the Week

Leroy Merlin Presents the Story of a Life’s Adventure

DIY French retailer Leroy Merlin has taken a new direction in its communication with the introduction of a new tagline...

Advertising

Stephane Xiberras of BETC: Unmasking the Creativity

Ads of the Week

BETC

Epica has just opened for 2024 entries with a bold new campaign from BETC

With a bold new campaign from BETC, Epica Awards reaffirms its commitment to its press jury. Famous creatives told to...

The Immortal Awards unveils its 2023 winners

The winners of the 2023 Immortal Awards have been announced and three projects have been crowned Immortal by this year’s...

BETC transforms its CSR report into a hotel for bees

To raise awareness around the preservation of wild bees that don't produce honey but are key to the development of...

BETC Paris expands its management

Intima joins the fight against endometriosis with new campaign by BETC

Yves Saint Laurent Beauty Engages in a Fight Against Intimate Partner Violence with “Abuse Is Not Love” Campaign

According to the United Nations, a woman is killed by their partner every three days in the United States. This...

Yves Saint Laurent beauty and BETC Etoile Rouge declare their love for Paris in new campaign

To celebrate the launch of Mon Paris Intensement, BETC Etoile Rouge and general pop deliver the "Mon Paris je t’aime"...

French retailer Sephora celebrates beauty with latest campaign and new brand positioning

Beauty is changing. It is no longer just on catwalks or in magazines but in our friends’ selfies or the...

Heist in the Tropics, the new film by Schweppes and BETC

It all starts like a classic heist film. The robbers are on alert, ready to make their move…They’re trying to...

Lacoste Drops its Iconic Alligator Logo

The Lacoste crocodile is one of the world's most iconic logos, proudly displayed on the brands famous polos for the...

BETC and Addict Aide invite you to enter Laurence’s world and guess her secret

It’s the year of 2009, at 14 rue du Maine in Paris, in the apartment of a woman named Laurence.The...

Yves Saint Laurent releases the anthem of the Generation Y

It has been a long time since Yves Saint Laurent launched a fragrance. So here's the latest under Saint Laurent's...

Leroy Merlin Presents the Story of a Life’s Adventure

DIY French retailer Leroy Merlin has taken a new direction in its communication with the introduction of a new tagline...

Stephane Xiberras of BETC: Unmasking the Creativity

“Like my Addiction” or When You Become Famous for the Wrong Reasons

On the first of August 2016, a young girl appeared on Instagram and began documenting her adventures with diverse and...