Destination Branding

News In Brief

Elsa Pataky and Chris Hemsworth partner with Experience Abu Dhabi

Industry Talk

Re-thinking Destinations: The Uniqueness of Saudi Arabia

Imagination’s Senior Strategist, Sara Faisal, on how Saudi is quickly becoming a desired destination and what makes it so unique.

Industry Talk

The future of destinations

After years of isolation, the kingdom of Saudi Arabia has opened itself up to the world. In doing so, it...

Advertising

UM and FP7 McCann KSA redefine cultural activation with Diriyah Season’s latest campaign

UM and FP7 McCann KSA have joined forces with Diriyah Season to pioneer a groundbreaking regional-first campaign, utilizing straight from...

Branding

California’s new global brand platform revolves around the notion of play

Branding

Sharjah gets a new identity

Advertising

Saudi tourism ambassador, Lionel Messi challenges misconceptions in latest global campaign

Saudi’s national tourism brand ‘Saudi Welcome To Arabia’ has kicked off another global marketing campaign featuring football legend and Saudi...

Branding

A Global Hub in Progress: Riyadh’s Influence in City Brand Barometer 2023

Branding

Riyadh and Jeddah debut with promising city brand assets in Saffron's City Brand Barometer 2022