Events/Awards adidas, Castrol, Hilton, and Saudi Telecom among the brands shortlisted at WARC Awards for MENA Strategy 2022
Free Talk The Gen-Z Arab strategist you never knew you needed Lina Ibrahim, creative strategist at IMPACT BBDO, shares most effective ways to approach the Arab Gen-Z.
News In Brief Rishi Talwalker named Strategy & Growth Communications Director of Red Havas Middle East
Industry Talk Thriving in business through reputation management Ayad Nahas is a Communication Strategist at one of Lebanon’s leading real estate firms. Having worked at a number of...
Advertising Beirut Beer: A Young, Fearless and Defiant Brand If there’s an alcohol brand that has successfully elbowed its way into the public consciousness, it’s Beirut Beer. Through a...
Advertising Everybody Wants to Be a Storyteller The advertising industry is set on being a crafter of tales, so why isn’t it delivering the goods?
