Creativity
Events
Joe Abou-Khaled: 'Dubai Lynx is a celebration of Arab advertising'
Joe Abou-Khaled, Regional Creative Director, IMPACT BBDO MENA shares his take on Dubai Lynx 2019 edition.
Advertising
To Moms with much love and a slice of marketing
The commercial heaven of Valentine’s Day, and the heart-shaped campaigns behind us, here came Mother's Day and with it a...
Advertising
Jon Hamm, on Creativity, Innovation and Technology
Jon Hamm is passionate about ideas that sit at the intersection of brand, content, experience and technology. Today, the adman...
Advertising
The New Ad Kitchen
Today’s creative department bears little resemblance to that of an agency just 10 years ago. What new ingredients have been...
Advertising
Pelle Sjoenell: 'There’s no such thing as a problem'
Bartle Bogle Hegarty (BBH) has been one of the world’s leading agencies over the last decades. The Sweed Pelle Sjoenell,...
Events
CANNES LIONS 2018: An Evolutionary Year
Significant changes were made to this year’s Cannes Lions International Festival of Creativity, with the awards streamlined and categories removed....
Advertising
Beirut Beer: A Young, Fearless and Defiant Brand
If there’s an alcohol brand that has successfully elbowed its way into the public consciousness, it’s Beirut Beer. Through a...
Advertising
John Mescall: ‘For heaven's sake, don't fit in’
The all-winning campaign 'Dumb ways to die' can not be left unmentioned, but the list of prizes and advertising achievements...
Art & Design
Light Pin: The World's First Solar Clothespin Designed to Save Lives
Can designers solve major humanitarian problems such as the issue of refugees? No, but designers can surely play an immensely...
Advertising
Tham Khai Meng: 'Don't grow up'
Tham Khai Meng, Co-Chairman & Worldwide Chief Creative Officer of Ogilvy is, according to AdAge ‘one of the world’s most...
Advertising
Nick Law, the New Chief Creative Officer of Publicis Groupe, on Creativity
The American agency R/GA - where he made his career, has 2000 employees and offices in 18 countries, and combines...
Advertising
Creativity made in Lebanon: a pat on the back
How difficult is it for creatives to praise work done by peers? Well it seems it is for most but...
Advertising
Rola Ghotmeh: ‘Our most powerful tool was our creativity'
Establishing TheCreative9 was far from easy, says the agency’s founder Rola Ghotmeh. Here she discusses the tough journey to success
Events
The Middle East Conquering The Loeries
Agencies from the Middle East are participating in the Loeries in greater and greater numbers, with telling results
Events
Cannes Lions: ‘When it comes to ideas we are not moving forward’
The Middle East and North Africa may have won more Cannes Lions than ever before, but does this fact help...
