Advertising Tahaab Rais: ‘The ideal agency has strategy at its core’ Tahaab Rais, Publicis Groupe’s chief strategy officer for the Middle East and Turkey, looks back at his experience of judging...
Advertising Ad industry and the rise of the machines Artificial intelligence is transforming the advertising industry, raising questions of human versus machine creativity and how to mitigate bias
News In Brief Inaugural Athar Festival set to ignite Saudi creativity The inaugural edition of Athar - Saudi Festival of Creativity, the largest gathering of the creative marketing industry in the...
Events/Awards Saudi Arabia wins its first-ever Cannes Lions Grand Prix thanks to Wunderman Thompson's innovative thinking
Events/Awards Impact BBDO takes home a Grand Prix on day one of Cannes Lions Festival Cannes Lions kicked-off the 70th edition of the Festival with the first Awards Show of the week. The winners of...
Events/Awards Christophe Castagnera: ‘Lynx demonstrated the sheer innovation and talent that is building our industry’ Dubai Lynx demonstrated that now is the time for brands to knuckle down and prioritise brand experiences in the Middle...
Art & Design McDonald’s TableToGo created in collaboration with Leo Burnett Italia aims to change the future of dining TableToGo is the latest design-savvy dining solution created by McDonald's and Leo Burnett Italia for Milan Design Week 2023.
News In Brief Publicis Groupe, ‿ and us, Sweetwater MEA among the tops in Dubai Lynx first annual Creativity Report
Advertising Creative Revitalization: Can Lebanon regain its status as a creative hub in the Middle East? IS THERE ANY HOPE TO SEE LEBANON REGAIN ITS STATUS AS THE CREATIVE HUB OF THE MIDDLE EAST? AND WHAT’S...
Events/Awards The world's most awarded campaigns and companies for creativity revealed in WARC Rankings 2023: Creative 100
