Media News

Branding

Media Group IMI rolls out a refreshed brand identity marking a milestone journey

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Mattel releases a special-edition illustrated book celebrating Barbie's brand legacy

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In collaboration with Them Again, adidas bring fitness to key communities across Dubai via its Dropset Gym truck

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MBC Media Solutions to adopt new audience measurement tool ‘KSA TAM’

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WOO President Tom Goddard shares ten commandments for OOH growth

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14 new members join the World Out of Home Organization

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Publicis Media ME to lead first rollout of Hypermedia's HMX pDOOH platform

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Performics ME earns Google Marketing Platform Partner & Reseller status in MENA

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New Balance makes a bold visual statement by taking over 82 digital screens across Riyadh Boulevard

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Podcasts, a format that earned its deserved spot among other established media

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Panda, SCAI and Faden Media to build an AI-driven media network

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Yazle teams up with Oasis Mall in Dubai to provide integrated and impactful mall advertising solutions

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beIN secures volume licensing deal with Paramount Global

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Vivendi to convene in December to vote on company split project

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Former Primesight MD Naren Patel joins OOH Capital