Free Talk Lessons from Recording My New Album: Paul Numi - “Chimera” Everybody needs dreams. One of mine is music. My alter ego Paul Numi just released the “Chimera“ album. Here are...
Industry Talk Crisis Management and Marketing Communication Through Coronavirus Crisis With so many uncertainties in these unprecedented times, it may be hard for managers and marketers to figure out how...
Digital The Changing Face of Crisis in the 3S Age A business crisis is not a new phenomenon, it has been known since the beginning of time; what is essentially...
Free Talk Insurgency and Counter-Insurgency: What Big Business Can Learn from It to Better Defend Against New Entrants “Ok, so what should multinationals do?” asked my friend. I had just made the audacious claim that revolutionary warfare and...
Advertising Is this the end of the agency retainer? The varied impacts of a troubled economy are threatening the traditional agency retainer. As marketing budgets across the GCC are...
Industry Talk The Meaning of EFM… It’s all in the Name Mustapha Tabba, COO at Ipsos MENA, explains what Enterprise Feedback Management (EFM) technology solutions entail and how it is set...
