Pitch

News In Brief

McCann Content Studios secures social media remit for Betty Crocker in the Middle East

Free Talk

What the Prisoner’s Dilemma Can Teach Us About Pitching

One of the most heated and never-ending topics in adland is pitching. It is argued that the pitch needs to...

Advertising

Far from pitch perfect

It may be a platitude that’s become a glaring generalisation, but the phrase ‘the pitch process is broken’ is as...