Free Talk Georges Najm: 'Improvise, Adapt, Overcome' Lebanon has had very difficult years, following the Beirut port blast, the many lockdowns and an economic crisis that keeps...
Advertising Clémentine or The Colourful World of Communication Walking through the predominantly white-coated space of local advertising and communication agency Clémentine felt like being part of a blank...
Advertising Georges Najm: The Local Ad Industry Screams for Change Georges Najm, partner and director of advertising agency Clémentine and sister company Noise PR, talks to ArabAd, in an exclusive...
Free Talk Nour Yasmine's Life in Advertising Nour Yasmine, Senior Media Planner, Clémentine walks us through the usual working day while highlighting the different steps that get...
Industry Talk PR, the Instrumental Communication Tool Georges Najm, partner and manager of Noise, the PR unit of Beirut-based ad agency Clémentine talks to ArabAd about the...
Branding Stop Mediocrity, for Heaven’s Sake! ArabAd recently published the detailed ATL media expenditures for 2013. Three very basic commodities, that the issued “study” called “brands”,...
Free Talk Sami Saab: "I Am from Clementown" Sami Saab is a madly creative person, before being a creative director. With more than 15 years of experience in...
