Branding

Branding

adidas reinvents its brand message with ‘You Got This’

For the first time in 20 years, adidas has officially changed its global slogan, moving from its iconic ‘Impossible Is...

Branding

Saudi Arabia State of Branding

Saudi Arabia’s Vision 2030 is redefining the Kingdom’s global image through strategic branding. Brands in Saudi Arabia are embracing cultural...

News In Brief

OMD unveils updated branding and strategic positioning

In the fast-moving world we all live and work in, a brand needs to stay in tune with the needs...

Branding

MusicGrid's sonic journey

With its expansion into Saudi Arabia, MusicGrid is looking to place sonic branding at the heart of a company’s brand...

Branding

The Sound of the Kingdom: Saudi Waves & the Role of Music in Saudi Culture

In today’s dynamic marketing environment, sonic branding is no longer a luxury; it is essential for brands to create memorable,...

News In Brief

Mattel releases a special-edition illustrated book celebrating Barbie's brand legacy

News In Brief

What it means for brands to act morally, as acting ethically is no longer enough

Branding

tpay unveils a bold new brand identity

Branding

Bold Brands develops strategic branding system for Riyadh Parking

News In Brief

Landor appoints new business director for KSA operations

Branding

Wolff Olins’ reintroduces the Decathlon brand; AMV BBDO launches campaign centred around the concept of play

News In Brief

SOCIALEYEZ introduces new branding and positioning

Branding

Football legend Mohamed Salah becomes brand ambassador of Visa

Branding

California’s new global brand platform revolves around the notion of play

Branding

No One Branding & Design gives Abu Dhabi Festival a new look and vibe