Advertising Tala Saleh on Tayb’s enthusiasm for innovation and strategic branding Tayb, a vernacular Arabic word that translates to ‘ok, good’, is said to reflect the new company's commitment to deliver...
Branding Daniel Taylor: 'The kingdom is somewhat of a unique place to do business' Daniel Taylor, Executive Director Client Servicing at Landor, the global brand transformation company-- part of WPP-- responsible for some of...
Branding How Saudi is Investing in Branding and Creative Communication Now More Than Ever In the dynamic landscape of Saudi Arabia, where innovation and progress are at the forefront, the significance of branding, marketing,...
Branding Landor & Fitch rebrands as ‘Landor' Landor & Fitch rebrands as ‘Landor’, with an expanded offer that underscores the company's position as a global brand specialist.
News In Brief Havas Red Middle East launches Peaks, a branding service to help C-suite executives develop a personal brand
News In Brief Lhamim Marketing and Media unveils new corporate identity with captivating products and inspiring initiatives
Branding Crafting a Compelling Brand Identity: Insights from Zena Hamdan, Founder & CEO of Against All Odds In the ever-evolving world of branding, Zena Hamdan, Founder and CEO of Against All Odds, shares her top tips and...
Branding LG Electronics kicks off ‘Life's Good’ global campaign, with a message of optimism and a refreshed brand identity by Wolff Olins LG Electronics has unveiled its brand-new ‘Life’s Good’ campaign globally, embarking on various ‘Brand Reinvent’ initiatives, in partnership with global...