Branding

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Lacoste Drops its Iconic Alligator Logo

The Lacoste crocodile is one of the world's most iconic logos, proudly displayed on the brands famous polos for the...

Branding

Johnnie Walker's striding man has a new companion

Johnnie Walker rebranded its identity by replacing its famous “striding man” logo with a stylised woman on the label.

Branding

MINI logo gets a strategic brand refresh

MINI, the car company owned by the BMW group, has unveiled a new logo. “At the core of the new...

Branding

MEA: Opportunities for the Next 70 Years

Mo Saad, a Brand Strategist and Creative Director offers his suggestions on how Middle East Airlines can build and sustain...

Branding

The New Creatives: creating cultures and experiences that have deep-rooted human value

Ije Nwokorie, CEO of Wolff Olins, is an accomplished professional, acutely aware of the creative landscape and the influences that...

Branding

Lebanon the Brand, a Constantly Shifting Mosaic

Raised in Australia for the first nine years of her life, Syrian national Diana Bachoura did not like Damascus during...