Advertising Tala Saleh on Tayb’s enthusiasm for innovation and strategic branding Tayb, a vernacular Arabic word that translates to ‘ok, good’, is said to reflect the new company's commitment to deliver...
Advertising Pete Lysak: ‘Saudi Arabia, a market open to the new and the brave’ At the center of Saudi Arabia's dynamic landscape of vision-led growth, Pete Lysak, the regional executive director for FP7 McCann...
Advertising Darine El Kaissi: ‘Understanding Saudi Arabia is crucial for success’ Darine El Kaissi, Managing Director, Mindshare KSA dissects the Saudi media landscape and shares its distinct features, challenges, and exciting...
Advertising Youssef Chahine: 'The momentum in Saudi Arabia is impressive and so is the ambition' In the ever-evolving landscape of Saudi Arabia's advertising industry, Youssef Chahine, the General Manager at PHD KSA, shares his insights...
Advertising Najib Sabbagh: ‘Saudi Arabia, a dynamic canvas for creativity’ Creative agency Sunny Side Up (SSUP) has only recently set foot in Saudi Arabia with the aim to cater to...
Advertising Nabil Moufarrej: 'Saudi Arabia is happening and there is business for all' In the vibrant landscape of Saudi Arabia's advertising industry, where agencies are expanding their reach amid the euphoric business mood,...
Advertising Marwan Arban CEO of Origin on the imperative of understanding Saudi Arabia As a local agency, ORIGIN has already established itself as a significant player in the kingdom’s adland. Marwan Arban CEO...
Advertising Ibrahim Almutawa of Jummar PR: ‘Saudi Vision is the main driver for all businesses’ In a candid interview with ArabAd, Ibrahim Almutawa, managing partner of Jummar PR, sheds light on the transformative landscape of...
Advertising Sara Faisal of Imagination Middle East: 'Marketers must rethink how they communicate in Saudi Arabia' Sara Faisal, Senior Strategist at Imagination Middle East, shares her outlook on the current state of the Saudi marketing industry...
Advertising Samer Abboud on Memac Ogilvy’s role in shaping the future of advertising in Saudi Arabia As the advertising landscape in Saudi Arabia undergoes a dramatic transformation, we delve into an insightful interview with Samer Abboud,...
Industry Talk Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk 2024 is set to be a transformative year for the advertising industry. To better understand what’s to come in the...
Advertising Lulwa AlHarbi: 'We are a “For Saudi, By Saudi” company' With her in-depth understanding and knowledge of the social, cultural, and economic contexts in Saudi Arabia, Lulwa AlHarbi, CEO and...
Advertising Hisham Maksoudian: ‘Saudi Arabia is running the show’ Hisham Maksoudian, CEO of Riyadh-based independent agency ADCOUNCIL knows the market really well and has been witnessing the flood of...
Advertising Rami Hmadeh: ‘The pace of change in Saudi Arabia is nothing short of exhilarating’ Rami Hmadeh, CEO Serviceplan Arabia delves into the opportunities lying at the heart of Saudi Arabia's transformation, emphasizing the need...
Advertising The Fullstop CEO Fahad Al Ahmed: 'Competition is going to be tough and we need to be at the top of our game' As the Kingdom experiences unprecedented economic growth and embarks on Vision 2030, Fahad Al Ahmed, the newly appointed CEO of...
