Industry Talk The Establishment Survey, a Premiere in Lebanon & the Arab World "In Lebanon, figures are just an opinion and studies are not always trusted," stated George Jabbour President of the Advertising...
Industry Talk Rafic Tamba: ‘We like shaking things up’ VIP Films’ chief executive officer and executive producer, Rafic Tamba, discusses the production company’s fresh new identity
Industry Talk Edouard Monin: 'it's the era of total understanding' Over the past years, in a globalized yet fragmented world guided by digitization and social media, the research industry has...
Free Talk Rik Corijn: Tintin in Lebanon's Ad Land 'When I am in Lebanon I miss Belgium' laughs Rik Corijn 'and when I am in Belgium, I miss Lebanon'....
Advertising Hala Tfayli: ‘We’re open to everything and we question everything’ Hala Tfayli, co-partner and managing director of The Channel, the agency she founded in 2017, explains where does her creative...
Advertising Ramzi Raad: Get Up and Let Us Count Our Blessings Ramzi Raad, Group Chairman TBWA/Raad wants us to rejoice over the fact that we are living in a free country,...
Advertising Lebanon on the ropes Everywhere you turn in Lebanon the news is bad. How have media agencies responded, what can we expect in the...
Advertising Luciano Jardim: ‘Stubbornness Is My Superpower’ Luciano Jardim is the Design Lead at SuperHeroes. After years of working as a freelancer for leading agencies, he recently...
Events/Awards ‘Advertising has gotten a bit too serious’ - Four-panel multiple Grand Prix winners Cannes Lions 2019 on a changing ad industry Cannes Lions' four multiple Grand Prix winners share their take on how they see advertising changing – for better or...
Advertising Magnus Jakobsson: ‘Don’t become just another creative!' We talk to the world’s most awarded creative directors in this series called the 6,5 interview. Meet Magnus Jakobsson Executive...
Free Talk Joe Maalouf: 'I Am Who I Am and I Like Whom I’ve Become' In this light-hearted questionnaire, we pick the brain of some of the region's most renowned creatives to know what their...
Advertising Georges Jabbour: 'United we stand, divided we fall' The Advertising Association is positioning itself as the voice of Lebanon’s advertising industry. Georges Jabbour tells us why
Advertising Pol Hoenderboom: ‘It often isn’t glamorous at all’ Dutchy Pol Hoenderboom, VP Creative Director at BBDO New York, is responsible for multiple Golden Lion winning campaigns, including the...
Free Talk Georges Kyrillos, A Creative Director Who’s Yet to Use His Swiss Knife Georges Kyrillos has left Impact BBDO less than a year ago to join the creative ranks of TBWA\Raad in Beirut....
