Advertising Sam Barnett: ‘We have to be as good as our international competitors’ With support from its board and the desire to achieve global standards of excellence, the MBC Group is investing in...
Advertising Laura Visco: ‘Normal is boring’ Argentinian Laura Visco, Deputy Executive Creative Director 72andSunny Amsterdam, created the astonishing ‘Is It Ok for Guys?’ campaign on ‘toxic...
Free Talk Joe Abou-Khaled: ‘If I ruled the world, Lebanon would be its headquarters’ ArabAd picks the heart and mind of Impact BBDO’s regional creative director, Joe Abou-Khaled. Get up, close and personal with...
Advertising Qatar Airways and Kingsday 180 inject some glamour in the air Qatar Airways and Kingsday 180 in the Netherlands have recently launched “A world like never before”, a craft-packed spot that...
Events/Awards About the young yet ambitious Middle East Social Media Festival & Award - An interview with Joe Ghantous Middle East Social Media Festival & Award need no presentation. It is among the most well-known social media conferences in...
Advertising What's new with DDB Unlimited? - an interview with Joris Kuijpers Officially launched on January 1, Netherlands agency DDB Unlimited may be a fusion of existing entities, but its founders say ...
Advertising Wendy Clark: ‘The Art of War is my manual’ Against the advice of most people around her Coca-Cola's top marketer Wendy Clark moved to the advertising world. Subsequently the...
Advertising Jon Hamm, on Creativity, Innovation and Technology Jon Hamm is passionate about ideas that sit at the intersection of brand, content, experience and technology. Today, the adman...
Art & Design Christian Ghammachi, on two wheels for an epic adventure shooting Lebanon and the world Christian Ghammachi's passion for photography spans over two decades and has led him in many different parts of the world...
Free Talk Paul Banham: ‘Ok isn’t ok, good enough never is and that’ll do won’t do’ ArabAd pick ups the heart and mind of Paul Banham, Executive Creative Director at J. Walter Thompson MEA, a man...
Advertising Amr Darwish: ‘It’s hardly business as usual’ Amr Darwish, Chief Operating Officer of Leo Burnett Egypt, shares his hard-hitting views on the current state of the ad...
Events/Awards The Worx Goes Full Blast to Celebrate Creativity in Egypt The Worx emc is a total event management consultancy company behind some of the most thought-provoking and creative conferences taking...
Industry Talk Nadim Samara: in search of flawless execution Nadim Samara has taken on the mantle of chief executive for OMD across the entire MENA region. He talks consistency...
Advertising The long road ahead – An interview with Shadi Kandil Shadi Kandil, Mediabrands’ first ever regional CEO, is preparing to take MCN’s media assets on a transformational journey
Industry Talk On the challenges facing the FMCG sector in Lebanon -An Interview with Ziad Mahasni of FDC Being the managing partner and owner of FDC, one of the leading FMCG companies in Lebanon, Ziad Mahasni’s extensive expertise...
