Advertising Rola Ghotmeh: ‘Our most powerful tool was our creativity' Establishing TheCreative9 was far from easy, says the agency’s founder Rola Ghotmeh. Here she discusses the tough journey to success
Free Talk Ghida Younes, a creative who sees doughnuts everywhere Ghida Younes started her advertising career with Leo Burnett in 1997 as an Arabic copywriter. In 2009, she became the...
Industry Talk Jo Chemali on measuring the value of PR How do you measure the effectiveness of PR and what value is it to an organisation? Questions that are increasingly...
Digital Tony Abou Ghazaly on PR in the Age of Social Media From the rise of digital PR to the popularisation of an influencer-based online culture, there is no question that social...
Advertising Maged Nassar on Striking Gold ‘The line-up song’ won cyber gold at Cannes. Director Maged Nassar talks steady cams, orientalism, and the time needed to...
Advertising Abaad's #Undress522, the campaign that won big on all fronts In Lebanon, a rapist can be exonerated if he marries his victim (article 522 of the penal Code). Yet only...
Free Talk Jan Leube, the liberal dreamer Jan Leube, Regional Executive Creative Director at Publicis ME left his Germany two years ago enthusiastic about discovering a new...
Digital The Full Digital Journey Triangle's Way Beirut-based digital agency, Triangle MENA, has been established only three years ago. It has yet gone a long way in...
Events/Awards Cannes lions 2017: How much of our work will be remembered? Fadi Yaish, regional executive creative director at Impact BBDO, talks Cannes
Advertising What's behind the Creative 9? Nabil Sargi, the former MD of Drive Dentsu Beirut, has joined The Creative 9 as partner and CEO. ArabAd sat...
Advertising Ahmad Sabra: ‘We are looking for partners, not clients’ With media buying and planning as its backbone, Garage 366 is a rarity in a media scene dominated by behemoths
Advertising A Ray of Sunshine Dubai-based indie Science & Sunshine is a year old. ArabAd caught up with the agency’s founders to find out where...
Industry Talk The Saudi market: a survival game Imad Beyhum, Managing Director at PG Integrated shares his sentiments regarding the overall business atmosphere in the Saudi market.
Free Talk Daniah Al-Aoudah: ‘This generation is rebelling’ The outside world’s perception of Saudi Arabia means the country is placed in a creative-less blank box. It shouldn’t be,...
Industry Talk Saudi Arabia: an Atmosphere of Optimism and Trust Ali Khalil, Strategic Planning Director at J.Walter Thompson KSA firmly believes that today the whole world is at an inflection...
