Ads of the Week ‘The Wait’ global campaign celebrates the irrational love of Heinz fans everywhere Heinz launches ‘The Wait’ in homage to sauce superfans willing to wait for Heinz Tomato Ketchup.
Ads of the Week TNA and Orange Egypt invite people to keep cheering in latest AFCON campaign Tarek Nour Advertising (TNA) has rolled out its latest campaign for Orange Egypt, the renowned telecom company, in celebration of...
News In Brief Stream Shreek and inStreamly to usher in a new era for game streaming campaigns in MENA region
Ads of the Week Herezie launches captivating print campaign for Triumph’s new sport bra line A gripping new international press and outdoor campaign from Parisian agency Herezie for lingerie brand Triumph's new line of sports...
Digital In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow Paul Wright, General Manager Western Europe and MENAT at AppsFlyer, explains why marketers need to start focusing on payback periods...
Ads of the Week ‘Consider This’: awareness campaign by Wunderman Thompson UK to encourage organ donation Wunderman Thompson UK, reached out to NHS Blood and Transplant after learning about colleague, Katie’s situation. Katie and her husband,...
Ads of the Week Science & Sunshine blurs the lines between entertainment and reality in new Lay’s x Netflix campaign Dubai-based independent creative agency Science & Sunshine has developed the latest Lay’s x Netflix campaign designed to launch in Saudi...
News In Brief Earned Effect study outlines the business impact of campaigns that earn coverage and conversation
Events/Awards Gerety Awards’ new campaign by Cossette emphasizes the jury’s unique perspective One of the world’s most awarded independent agencies, Cossette developed a powerful call for entries campaign for the Gerety Awards.
Events/Awards The world's most awarded campaigns and companies for creativity revealed in WARC Rankings 2023: Creative 100
Events/Awards WARC Awards for MENA Strategy 2022 - Insights uncovered Innovative media executions, co-created brand stories and nostalgia are the driving force for effective marketing in MENA
Advertising What are the new online, offline campaigns launched in MENA this past week (28 February – 06 March 2021)? What are the new campaigns in the Mena Region that run the past week (28 February – 06 March 2021)...
Advertising Tracking All New Online, Offline Campaigns in the MENA Region during 21-27 February 2021 What are the new online and offline campaigns in the Mena Region that were running the past week (21 February...
Advertising Who’s running this week? New Online, Offline Campaigns in MENA Monitored What are the new online and offline campaigns in the Mena Region that were running the past week (14 February...
Advertising Lebanon's Advertising Association Launches a Nationwide Communication Blitz to Revive Economy Lebanon Advertising Association (AA) has launched today a nationwide cross-industry multi-media communication campaign to help revive the economy, which has...
