Advertising What comparative ad? When comparison is not so Comparative advertising is not allowed in Lebanon, which is why there are vague slogans such as "Master ta3mo atyab" (Master...
Ads of the Week “Touched with Plénitude” For the launch of Dom Pérignon's new prestige champagne P2, BETC Luxe designed and crafted a global marketing campaign highlighting...
Ads of the Week Lipton Pays Tribute to Lebanon’s Positive People With Lipton’s 2016 brief being all about the ultimate mood lifter, Beirut-based PIMO used the opportunity to build on this...
Ads of the Week What’s Hot and What’s Not Campaign Round-Up! Before we get into the "Back to School" advertising frenzy, we thought about presenting a quick round up of the...
Ads of the Week Lebanon's SMEs in the Spotlight With around 90% of its private sector comprising small to medium-sized businesses, Lebanon is a country that is truly defined...
Ads of the Week MEA’s New Safety Video Lifts up from the Ground The trend of the safety videos in form of lengthy promos has been instigated by Air New Zealand. Other airlines...
Advertising Lebanese Army Day: of Atrocities in Camouflage The Lebanese Army is renowned for producing classic advertising. Some of the most memorable are the "Who said blood does...
Ads of the Week Getting the Mix Just Right If you’ve been watching Lebanese TV lately, there’s one specific ad you could not have missed. Thanks to its world-class...
Events/Awards Dubai Lynx Awards the Region’s Best The much anticipated Dubai Lynx International Festival of Creativity has come to an end early March, culminating in a dazzling...
