Digital Gaming in a Nutshell: Unveiling Key Personas for Brand Engagement The world of gaming has changed drastically. It's not just about
News In Brief Lhamim Marketing and Media unveils new corporate identity with captivating products and inspiring initiatives
Digital Proven Marketing Strategies that Propel Startups to Stardom Hedaa Ashraf Abd ElHamed, social media & influencers senior marketing manager at LA3EB, highlights the most effective marketing strategies and...
Digital In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow Paul Wright, General Manager Western Europe and MENAT at AppsFlyer, explains why marketers need to start focusing on payback periods...
News In Brief The Marketing Society, Zayed University and the SEE Institute aboard the 'Sustainability Squad'
Digital An unstoppable force: Why influencer marketing will dominate the future of MarCom 'Harnessing the power of social media influencers to promote products and services has already made a significant impact on the...
Digital A new era of programmatic advertising beckons but questions remain whether advertisers are prepared WARC, the global authority on marketing effectiveness, has released The Future of Programmatic, the latest WARC strategy report produced in...
Digital How to write an influencer brief to get the worst ad integration for your product (Get the influencer brief template to avoid failure) “Influencer marketing is a game of chess, and you'd be wrong to think you could play without your chessboard –...
News In Brief WARC's 2023 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories
