Industry Talk Marketing Accountability: Subway or the Highway In a first of its kind in the MENA region, Magna Global & SUBWAY recently conducted a market study in...
Digital Digital marketing is the way forward for SMEs London Business School expert Naufel Vilcassim recommends cost-effective alternative to traditional marketing methods.
Advertising They need a voice, one that cries: “foul play” It’s a Thursday evening, it’s raining and we’re on the way home. We need cereals, cheese, yoghurt, and a whole...
Industry Talk New Book to Challenge Perceptions on the Saudi Market The Kingdom of Saudi Arabia is not an easy place for things to take root. The desert climate often proves...