Ads of the Week Stay Home, Stay Connected/Entertained - Vodafone Egypt Ramadan 2020 - 32 million views on Facebook in 5 days Wunderman Thompson Cairo creates social distancing campaign for Vodafone Egypt during Ramadan, a festival usually filled with togetherness
Advertising Mohamed Fouad: 'The creative talents in Egypt are immense' Mohamed Fouad, Executive Creative Director at J.Walter Thompson, reflects on the pulse of Egypt's advertising business, the importance of going...
Advertising Egypt adland: Back in business Egypt has entered a period of sustained growth, which can only be good news for the country’s communications industry. So...
Ads of the Week Burger King tingles sensations through an ASMR-focused film For the launch of Burger King’s new Crunchy Chicken Fillet, the fast food chain rolled out an usual campaign where...
Events/Awards Rayyan Aoun: ‘I’ve always had faith in the region’s creativity’ Rayyan Aoun, ECD, J. Walter Thompson KSA, shares his candid take on Dubai Lynx 2019 edition.
Ads of the Week DHL Creates The Human Network, with a little help from Mo Salah J. Walter Thompson was the creative agency behind DHL MENA’s strategic launch of its new B2C offering. The campaign leveraged...
Events/Awards STC campaigns land Gold and Silver at WARC Media Awards 2019 J. Walter Thompson Saudi Arabia has won two prestigious WARC Media Awards: a Gold in Channel Integration for Saudi Telecom...
Advertising The death of the agency brand In a world where holding companies are offering bespoke cross-party teams and agencies are merged without emotion, is the end...
Digital Trends to look out for in 2019 It’s tough enough for brands to keep track of the big emerging tech and innovation trends but 2019 is likely...
Free Talk Paul Banham: ‘Ok isn’t ok, good enough never is and that’ll do won’t do’ ArabAd pick ups the heart and mind of Paul Banham, Executive Creative Director at J. Walter Thompson MEA, a man...
Free Talk Stop empowering women Gender equality has made great strides in MENA’s marketing, although J. Walter Thompson Gulf’s Regional Planning Director, Mona Elsayed, suggests...
Advertising Is a new day dawning for Egypt’s adland? Egypt’s advertising industry has had a challenging year, but there are signs of revival. Could the country’s troubled years be...
Advertising Is it the end of the line for Lebanon’s advertising industry? Lebanon has been decreasing in importance as a market for years. As its economic woes continue, what is stopping it...
Advertising Sasan Saeidi : ‘New people are a must for any transformation’ J.Walter Thompson’s new chief executive for the Gulf, Sasan Saeidi, talks agency culture, creative consultancies and transformation
Ads of the Week So easy you can do it in your sleep - HSBC Dubai use sleepwalker to advertise Apple Pay In recent years, Dubai has been making tremendous efforts to become a digitally equipped city – Smart City. With its...
