Campaign
Digital/Tech
How Etihad Airways’ Black Friday campaign by Impact BBDO delivered amazing results
Impact BBDO tapped into the shoppers’ mindset to create a clever search takeover that propelled Etihad Airways to record-breaking sales...
News In Brief
Puck empowers Lebanese women with its ‘Selfless Shelves’ initiative
Ads of the Week
Basata disrupts the Egyptian fintech landscape with new campaign by DDB Egypt
Basata, a leading fintech company, has announced in its latest campaign developed by DDB Egypt, the launch of POS machines...
Ads of the Week
Publicis sends its One-to-One Wishes to each and every member of its team
Events
The One Show Brag Bot invites the ad industry to celebrate wins unashamedly
“The One to Brag About” One Show 2024 call for entries campaign and visual identity from NOT W+K breaks today...
Art & Design
‘Resistruments’ or when weaponry are repurposed to signal hope - a powerful campaign by ArtHelps and Jung von Matt for Ukraine
A new campaign from nonprofit ArtHelps and agency Jung von Matt is sending a powerful message of resilience and hope...
News In Brief
Talaya Water introduces 'BeiRoutes', a digital portal that offers an enjoyable experience across the city
Ads of the Week
Maison Cartier and Publicis Luxe new global campaign works as an invite to a dreamlike adventure
Publicis Luxe and Cartier celebrate the holidays with #TheFabulousCartierHouse global campaign
Ads of the Week
Chupa Chups embarks on an AI adventure crafted by Wavemaker MENA and Perfetti Van Melle MEAP
Wavemaker MENA, part of GroupM, and Perfetti Van Melle MEAP, rolled out a groundbreaking achievement with their latest campaign for...
Ads of the Week
Panadol unveils its 'Art of Release', an unexpected yet striking campaign by Grey Dubai
Panadol's latest campaign takes the viewer by surprise, as the set of eye-catching visuals, recently rolled out via OOH media...
Ads of the Week
In new humorous campaign by TBWA\RAAD, Nissan invites its customers to ‘Keep asking why’
News In Brief
Sahara Centre wins for the second year at the 2023 MENA Shopping Centre and Retailer Awards
Ads of the Week
Anghami & Leo Burnett ME create ‘The Protective Rhymes’, bold yet subtle playlist addressing the topic of child sexual abuse
Advertising
Liseberg Amusement Park conducts an experiment to explore the limits of recreational horror
The Peak Fear Experiment was an event at Liseberg Amusement Park in Sweden which took place on October 11, 2023....
Advertising
RT Arabic rolls out a wide campaign calling on audiences to seek out the truth in news
