Events/Awards Al Jazeera ‘Hear the Human Story’ The 'Hear the Human Story' marketing campaign for Al Jazeera English has been awarded the Gold prize in “Consumer or...
Ads of the Week Byblos Bank Talks to “The Makers” A month ago, an outdoor campaign ?rolled out for a week with a series of visuals introduced first as teasers...
Advertising Lucky To Be Young, a Communication Platform for Youth Recently, Banque Libano-Française (BLF), along with its creative media partners’, M&C Saatchi, Optimedia and BORN Interactive, has drafted a flexible...
Ads of the Week Simplicity at its Best! A recent print campaign for ?the Toblerone chocolate brand has caught our attention for ?its powerful minimalism, as it features...
Advertising Axe Brought the Quiet Back Axe’s newest variant, Axe Black, wanted to reposition the entire brand. It drew on the premise that our world has...
Ads of the Week Tiffany & Co Targets Same-Sex Couple for the First Time Tiffany & Co is making headlines with the release of its latest print advertising campaign featuring a same-sex couple to...
Advertising When Advertising Ceases to Be Advertising Nada Abi Saleh, Deputy Managing Director at H&C Leo Burnett Beirut, talks about the specificity of the Lebanese ad agency...
