Industry Talk

Noise Going Louder: Expanding to the World and Partnering With U.S. Firm

Georges Najm, Partner and Director of Advertising Agency Clémentine and sister PR Firm Noise & University Lecturer believes companies are...

Advertising

Experiences Matter - An interview with Waddah Sadek on the launch of its. Events

Beirut-based its. Communications has launched into the experiential market with its. Events. Chief executive Waddah Sadek talks integration and specialisation

Advertising

Beirut Beer: A Young, Fearless and Defiant Brand

If there’s an alcohol brand that has successfully elbowed its way into the public consciousness, it’s Beirut Beer. Through a...

Industry Talk

PR agencies: an independent view…

Being paid and being recognised for the value they provide are two issues facing independent PR agencies

Advertising

The age of the independent?

More and more people are being drawn to the idea of starting their own agency. Why? And unless these new...

Advertising

What's behind the Creative 9?

Nabil Sargi, the former MD of Drive Dentsu Beirut, has joined The Creative 9 as partner and CEO. ArabAd sat...

Advertising

Ahmad Sabra: ‘We are looking for partners, not clients’

With media buying and planning as its backbone, Garage 366 is a rarity in a media scene dominated by behemoths

Advertising

A Ray of Sunshine

Dubai-based indie Science & Sunshine is a year old. ArabAd caught up with the agency’s founders to find out where...

Advertising

Going it alone

Many people dream of starting their own agency. But how difficult is it and what are the practicalities involved?

Industry Talk

The Hunting Grounds

Independent agencies are being snapped up at an increasing rate globally, but not here in the Middle East. Why?

Advertising

My Life in Ads with Carma Andraos

Carma Andraos is the creative director and managing partner of Lorem Ipsum, one of the young-up-and-coming boutique agencies in Beirut....

Advertising

André Rizk on Advertising

The modest seven-storey building quietly nestled in the heart of Ashrafieh houses the headquarters of Lebanon’s leading local ad agency,...

Advertising

Show me where you work Joe Fish… And I’ll tell you who you are

Joe Fish is the tale of a little fish that was stuck too long inside a giant whale. One day...

Advertising

Clémentine or The Colourful World of Communication

Walking through the predominantly white-coated space of local advertising and communication agency Clémentine felt like being part of a blank...

Advertising

Independent Agency

Noise Going Louder: Expanding to the World and Partnering With U.S. Firm

Georges Najm, Partner and Director of Advertising Agency Clémentine and sister PR Firm Noise & University Lecturer believes companies are...

Experiences Matter - An interview with Waddah Sadek on the launch of its. Events

Beirut-based its. Communications has launched into the experiential market with its. Events. Chief executive Waddah Sadek talks integration and specialisation

Beirut Beer: A Young, Fearless and Defiant Brand

If there’s an alcohol brand that has successfully elbowed its way into the public consciousness, it’s Beirut Beer. Through a...

PR agencies: an independent view…

Being paid and being recognised for the value they provide are two issues facing independent PR agencies

The age of the independent?

More and more people are being drawn to the idea of starting their own agency. Why? And unless these new...

What's behind the Creative 9?

Nabil Sargi, the former MD of Drive Dentsu Beirut, has joined The Creative 9 as partner and CEO. ArabAd sat...

Ahmad Sabra: ‘We are looking for partners, not clients’

With media buying and planning as its backbone, Garage 366 is a rarity in a media scene dominated by behemoths

A Ray of Sunshine

Dubai-based indie Science & Sunshine is a year old. ArabAd caught up with the agency’s founders to find out where...

Going it alone

Many people dream of starting their own agency. But how difficult is it and what are the practicalities involved?

The Hunting Grounds

Independent agencies are being snapped up at an increasing rate globally, but not here in the Middle East. Why?

My Life in Ads with Carma Andraos

Carma Andraos is the creative director and managing partner of Lorem Ipsum, one of the young-up-and-coming boutique agencies in Beirut....

André Rizk on Advertising

The modest seven-storey building quietly nestled in the heart of Ashrafieh houses the headquarters of Lebanon’s leading local ad agency,...

Show me where you work Joe Fish… And I’ll tell you who you are

Joe Fish is the tale of a little fish that was stuck too long inside a giant whale. One day...

Clémentine or The Colourful World of Communication

Walking through the predominantly white-coated space of local advertising and communication agency Clémentine felt like being part of a blank...

Georges Najm: The Local Ad Industry Screams for Change

Georges Najm, partner and director of advertising agency Clémentine and sister company Noise PR, talks to ArabAd, in an exclusive...