Branding Castania Introduces New Identity Since 1983, Castania, the renowned Lebanese roasters brand, never ceases to grow bigger, earning a wider market-share and reputation in...
Ads of the Week Young Interns Draw Attention to Gender Inequality in 'What's Going On in The Clinic' Film Celebrity preferred dermatologist Dr. Constantin el Habr (known as Dr. Costi) and aesthetic dentist Dr. Nathalie Azar have teamed up...
Free Talk 'We Shall Pass', an expressive mural by Roula Abdo Roula Abdo, a Lebanese artist whose work has shone during Lebanon's Protests that broke out on October 17, speaks of...
Ads of the Week KFC gets Napkinized Are you a fan of eating with your hands? Well, KFC has it all for you. As a matter of...
Advertising Lebanon: Advertising in a time of crisis Faced with an unprecedented economic crisis, brands have been forced to cut costs, re-evaluate their communication and focus on survival
Advertising Lebanese Ad men and Women Fighting for Survival Lebanon’s advertising industry faces an unprecedented disaster. We look at the effects of the political and economic crisis on agencies...
Digital Oleksandra Zahran: 'Digital activism is on the rise like never before in Lebanon' After booming on Instagram in no time thanks to her poll-based account addressing pressing social issues and various trending topics,...
Digital Chloé Khattar: 'The future of digital activism in Lebanon is particularly promising' October 17 did not only mark a huge milestone for Lebanon but has also shifted its social media metrics towards...
Digital Gino Raidy: 'Instagram has been awesome and to me the role it’s playing is undeniable' Any active Lebanese Instagram user can easily identify Gino Raidy as the digital man of the moment, always in the...
Digital Lebanon Revolution: The Power of Film Video content has been a vital tool in the fight to not only galvanise support for the protests, but to...
Art & Design How Art and Design Gave the Revolution Its Icons Designers and illustrators, freed of the shackles of corporate responsibility, have shone during weeks of protest. But how important is...
Advertising Economic slowdown hits Lebanon OOH industry; spends drop 70-80% The economic environment, and the political instability of recent months have clouded over all businesses, causing ripple effects across the...
Digital The Revolution is Digital Social media and the emergence of independent online media platforms have helped fuel Lebanon’s protests and reshape the country’s communication...
Digital Najib Sabbagh shines a Mirrorr on the social media market Through the social listening and metadata tool Mirrorr, Najib Sabbagh is helping brands and hoping to bring transparency and honesty...
Art & Design Feer McQueen, on Expansion Mode Beirut-based Feer McQueen is an international hybrid creative agency obsessed with everything new and different.
