Lebanon
Advertising
Roger Sahyoun: Looking into the future through the past
ArabAd has solicited the perspective of Lebanon's ad executives on the state of the business today in light of the...
Advertising
Georges Najm on Coping with Difficult Times
Georges Najm, CEO of NOISE PR Firm, Partner and Managing Director of Clémentine Ad Agency and Lecturer at USEK School...
Advertising
Lebanon Ad Business: A sense of unease and uncertainty
ArabAd has solicited the perspective of Lebanon's ad executives on the state of the business today in light of the...
Advertising
Feer McQueen: Young, Aggressive and Ambitious
Feer McQueen has set its sights on the European market. Founder and creative director Firas Mghames explains why
Digital/Tech
Lebanon, a digital dream?
Beirut’s importance as a digital hub is on the rise. Why? And how can its increasing regional importance be strengthened?
Advertising
Jad Semaan: 'We do what everyone else is not doing'
Brandon’s managing partner, Jad Semaan, refuses to take anything seriously. And humour can go a long way in advertising
Advertising
Hala Tfayli: ‘We’re open to everything and we question everything’
Hala Tfayli, co-partner and managing director of The Channel, the agency she founded in 2017, explains where does her creative...
Advertising
A new wave of Beirut-based agencies that are doing things their own way
A new wave of agencies has thrown off the shackles of the past to create their own vision of what...
Advertising
Ramzi Raad: Get Up and Let Us Count Our Blessings
Ramzi Raad, Group Chairman TBWA/Raad wants us to rejoice over the fact that we are living in a free country,...
Advertising
Lebanon on the ropes
Everywhere you turn in Lebanon the news is bad. How have media agencies responded, what can we expect in the...
Art & Design
Bērytī: Beirut in Barcelona
Cindy Nehme and Pamela Syriani quit their jobs, moved to Barcelona, and opened up their own bistro. Here’s how they...
Branding
Atayeb Al Jabal, an identity designed to reflect authenticity
Events
TBWARAAD reinstates faith in Lebanon, relocating its offices to the heart of Beirut
TBWARAAD has celebrated the inauguration of its new offices located in Saifi, at the heart of Beirut’s Central District.
Events
Creative Industry Summit Launches its Beirut edition
The Worx in partnership with TreeAd and ArabAd is delighted to announce the hosting in November of the Creative Industry...
Industry Talk
Advertising/design instructors' take on what is being done to bridge the gap between academia and the professional world
What follows are some edited excerpts from the interviews we conducted with university instructors on how the educational system can...
