Digital Ad tech trends expected to dominate Western Asia and Lebanon digital landscape in 2023 Roman Vrublivskyi, chief executive officer at Smart-hub.io, explores how the ad tech advertising market in Western Asia and Lebanon is...
Advertising Samer Abboud: ‘We’ve been actively working to revive Lebanon’s status as an international hub’ Samer Abboud, Memac Ogilvy Regional Chief Growth Officer, MENA and Regional Managing Director, KSA/Lebanon/Iraq, explains how they managed to reel...
Advertising Joe Ayache: ’Lebanon’s creative talent is mobilized for the foreign markets’ Joe Ayache, Managing Director / Partner, a&a Porter Novelli and President of the IAA – Lebanon Chapter, assesses the state...
Advertising Walid Kanaan: ‘Lebanese talent is extremely essential for the marketing culture in the MENA’ Today and despite the manifold challenges facing Lebanon’s advertising sector, TBWA\RAAD Beirut, which earned its place in the network, and...
Advertising Assaad Kassis: ‘Current tactical spending reflects the market situation in Lebanon’ Assaad Kassis, General Manager, UM shares his analysis and sentiments about Lebanon’s ad business in 2022 and how the ad...
Industry Talk The last picture show? On Lebanon’s film and production sector Lebanon’s production industry was once the pride of the Middle East. Now it is struggling to survive as the country...
Advertising 2022, this was the year that was for Lebanon’s ad industry Denying Reality: Lebanese Advertisers Remain Upbeat Despite Dire State of Industry
Advertising ‘Shrine Saviors’, a road safety campaign like no other – by Impact BBDO for Yokohama tire The same holy shrines in Lebanon where candles are lit to remember their loved ones killed in road accidents, are...
Advertising Greenpeace introduces ArzePay, a payment solution that helps prevent cedar trees' extinction ArzePay is a new initiative created by Digitas in partnership with Greenpeace Lebanon to save the Arze, the tree symbol...
Branding Symbology at its best – Almaza Bay launches in Batroun with a brand identity you just can’t ignore
