Ads of the Week Finding Women in the Workplace Shouldn't be this Hard Entitled "Finding Her", this press campaign created by DDB Dubai for UN Women Egypt aims to draw attention on women's...
Ads of the Week Diesel breaks down the walls of hate with SS17 fashion campaign Known for his remarkable talent in joining the two worlds of hyper-realistic aesthetic and social messages, acclaimed photographer David LaChapelle...
Ads of the Week The Story and Life of Farah, One Tap at a Time The Dubai Foundation for Women & Children (DFWAC) is on a mission to trigger awareness among men of what they...
Ads of the Week Kids these Days still Want to Become Journalists Says Reporters Without Borders BETC has rolled out a new campaign designed to support the annual fundraising campaign for NGO Reporters Without Borders. The...
Ads of the Week Sawa Fighting Prejudice Sawa, is a Palestinian NGO working to support women and children who have been subjected to all types of violence....
Ads of the Week Lost in Translation Instituting social change is always considered a noble and worthy cause as the message communicated is selfless by nature. And,...
Ads of the Week 'Buy a Lady a Drink' for Charity Belgian brewer Stella Artois has partnered with Water.org and its Co-Founders Matt Damon and Gary White to launch an eye-catching...
Ads of the Week Saving Energy that Is Not There 'Switch Off' and 'Generate on ?the Roof' are two TV campaigns that recently rolled out raising awareness to electricity consumption....
Advertising How Goodvertising is challenging advertising-as-usual For most brands and agencies it’s digital that pre-occupy their minds and quite admittedly few still get it, but there’s...
Ads of the Week KAFA! #iwillspeakup OgilvyOne has developed a viral video in collaboration with NGO KAFA (enough) Violence & Exploitation.The video aims to encourage people...
Industry Talk Sustainability, truly a global trend Sir Martin Sorrell, CEO of WPP, talks about Conscious Business, Sustainability and the Green trend.
Industry Talk Smart Business Will Never Go Out of Style Sustainable, Eco, \'Conscious Business\' have become the trend over the last several years. But is it here to stay? Here...
Industry Talk Green Marketing Pioneer Jacquelyn Ottman Talks to ArabAd Green has gone mainstream. What used to be a fringe market that appealed to a faction of eco-hippies is now...
Industry Talk The Green Movement is Real and it Makes Sense Michael I. Roth, Chairman, CEO of Interpublic Group of Companies, shares his insights on Green business.
Advertising When Advertising Ceases to Be Advertising Nada Abi Saleh, Deputy Managing Director at H&C Leo Burnett Beirut, talks about the specificity of the Lebanese ad agency...
