Advertising A Super Bowl with little purpose “Product, product, product was driving Super Bowl this year. Purpose and sustainable communication were left on the bench,” writes Thomas...
Events/Awards Six key takeaways from Cannes Lions 2022 and how your campaigns can be better by Thomas Kolster Marketing and sustainability expert, Thomas Kolster, continuously challenges the status quo with his vocal and often provocative views on values,...
Advertising 'This Super Bowl 2022: Sustainability becoming yet another feature like new Chrome rims'- Thomas Kolster If there is one day that unites most of America, it's the Super Bowl. Aside from the Big Game, and...
Advertising Thomas Kolster: ‘There’s a widening gap between brands saintlike messaging and people’ Marketing & sustainability expert, Thomas Kolster, wonders “Where’s the do-good space heading?”
Advertising 'Climate was the big loser in this year’s Super Bowl – and so were you' - Thomas Kolster's take on SuperBowl LV Purpose-expert Thomas Kolster shares the do-good commercials from Super Bowl LV you shouldn’t miss
Advertising In newly launched book, Thomas Kolster challenges purpose and warns brands to avoid 'the hero trap' Marketing activist Thomas Kolster, known as Mr. Goodvertising, has been in the hurricane’s eye of the purpose revolution the last...
Events/Awards Cannes Lions 2019: Screw the nice gestures, more real impact Behind the scenes from a Sustainable Development Goal’s jury member at Cannes Lions 2019.
Advertising The Most Inspiring Goodvertising Campaigns of 2018 Goodvertising are social good campaigns that offer the possibility to reach out and connect with people around issues that matter...
Advertising Super Bowl Ads 2019: Quick laughs, bad jokes, celebrities and very few with a message 'Wish I was asleep during this year’s Super Bowl,' says a disappointed Thomas Kolster as he reflects on the Super...
Events/Awards Goodvertising, Design for Good, Tolerance… Inspiring Topics Tackled at ArabAd's AdPulse Creative Day In current times where there is a pressing need for companies and brands to play a more meaningful role in...
Advertising Our stories are on life-support, where do we go from here? asks Thomas Kolster Thomas Kolster, aka Mr. Goodvertising is a man on a mission, one of the early pioneers in the do-good space...
Advertising Corporate America swings from sobs to silence in this year’s Super Bowl Thomas Kolster, also best know as Mr. Goodvertising, couldn't stay silent when watching this year's Super Bowl. He questions Corporate...
Advertising Advertising as a Positive Force for Good Advertising that can help save the world from itself has risen in importance. But is it coming from a genuine...
Events/Awards Cannes Lions Predictions: Less roaring, more bite “Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but...
Events/Awards Epica: Travel to the heart of Adland Founded in 1987, Epica is the only creative prize awarded by journalists working for marketing and communications magazines around the...
