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Enas Rashwan of Cairo Ad School, on a journey every creative dreams of Image

Advertising

Enas Rashwan of Cairo Ad School, on a journey every creative dreams of

Ghada Azzi 12 Sep, 2022

Area 23 and IPG Health dominate The Creative Floor Awards 2022 Image

Events

Area 23 and IPG Health dominate The Creative Floor Awards 2022

Gerety winners 2022 announced Image

Events

Gerety winners 2022 announced

Coca-Cola kicks off FIFA World Cup global ad Image

Ads of the Week

Coca-Cola kicks off FIFA World Cup global ad

ArabAd's staff 5 Sep, 2022

Emirates’ new spot stars an incredible CGI goose with a taste for luxury Image

Ads of the Week

Emirates’ new spot stars an incredible CGI goose with a taste for luxury

ArabAd's staff 1 Sep, 2022

Top AdTech formats that are generating the best result in 2022 Image

Digital/Tech

Top AdTech formats that are generating the best result in 2022

Making McCann the best it can be - an interview with McCann’s chairman and CEO, Chris Macdonald Image

Advertising

Making McCann the best it can be - an interview with McCann’s chairman and CEO, Chris Macdonald

Iain Akerman 29 Aug, 2022

Global ad spend to rise 8.3% this year but growth will slow significantly in 2023 Image

News In Brief

Global ad spend to rise 8.3% this year but growth will slow significantly in 2023

How global brands are engaging with audiences in the Middle East Image

Industry Talk

How global brands are engaging with audiences in the Middle East

Nadim Khammar 22 Aug, 2022

Media inflation driving up the cost of advertising across channels, with TV most affected, finds WARC report Image

News In Brief

Media inflation driving up the cost of advertising across channels, with TV most affected, finds WARC report

Heinz celebrates the ‘Ridiculously Late, Ridiculously Good’ win for England Image

Advertising

Heinz celebrates the ‘Ridiculously Late, Ridiculously Good’ win for England

ArabAd's staff 2 Aug, 2022

47 seconds, a film calling for a global support to Lebanon to get back its right to power Image

Advertising

47 seconds, a film calling for a global support to Lebanon to get back its right to power

ArabAd's staff 26 Jul, 2022

Homes r Us targets newly-wed couples in campaign introducing ‘Affordably Good’ new collection Image

Ads of the Week

Homes r Us targets newly-wed couples in campaign introducing ‘Affordably Good’ new collection

ArabAd's staff 18 Jul, 2022

Yas Island brings nostalgia back with catchy new 90’s inspired summer hit “Yas Yas Baby” Image

Ads of the Week

Yas Island brings nostalgia back with catchy new 90’s inspired summer hit “Yas Yas Baby”

ArabAd's staff 18 Jul, 2022

OPPO and Sid Lee inspire Roland Garros and Wimbledon with new global campaign about player-fan relationship Image

Advertising

OPPO and Sid Lee inspire Roland Garros and Wimbledon with new global campaign about player-fan relationship