Art & Design ‘Resistruments’ or when weaponry are repurposed to signal hope - a powerful campaign by ArtHelps and Jung von Matt for Ukraine A new campaign from nonprofit ArtHelps and agency Jung von Matt is sending a powerful message of resilience and hope...
Branding How Saudi is Investing in Branding and Creative Communication Now More Than Ever In the dynamic landscape of Saudi Arabia, where innovation and progress are at the forefront, the significance of branding, marketing,...
News In Brief Talaya Water introduces 'BeiRoutes', a digital portal that offers an enjoyable experience across the city
Ads of the Week Maison Cartier and Publicis Luxe new global campaign works as an invite to a dreamlike adventure Publicis Luxe and Cartier celebrate the holidays with #TheFabulousCartierHouse global campaign
Ads of the Week Chupa Chups embarks on an AI adventure crafted by Wavemaker MENA and Perfetti Van Melle MEAP Wavemaker MENA, part of GroupM, and Perfetti Van Melle MEAP, rolled out a groundbreaking achievement with their latest campaign for...
Ads of the Week Panadol unveils its 'Art of Release', an unexpected yet striking campaign by Grey Dubai Panadol's latest campaign takes the viewer by surprise, as the set of eye-catching visuals, recently rolled out via OOH media...
Ads of the Week In new humorous campaign by TBWA\RAAD, Nissan invites its customers to ‘Keep asking why’
News In Brief Sahara Centre wins for the second year at the 2023 MENA Shopping Centre and Retailer Awards
Advertising Liseberg Amusement Park conducts an experiment to explore the limits of recreational horror The Peak Fear Experiment was an event at Liseberg Amusement Park in Sweden which took place on October 11, 2023....
Advertising Israel-Gaza: Brands, Boycotts and Blowback An unprecedented number of international brands have come out in support of Israel. The backlash against them in the Arab...
Ads of the Week Serviceplan Middle East and Dejavu put Abu Dhabi again on the global map with winter campaign Following the summer campaign with its message ‘One Summer Isn’t Enough’, the Department of Culture and Tourism – Abu Dhabi...
