News In Brief

WOO partners with Japanese OOH industry for Tokyo conference

News In Brief

CIFFT and UN Tourism join forces to help foster a sustainable future in tourism advertising

News In Brief

Sleepzone launches loudest promotion of the year

Snoring is more than often a symptom of sleeping on the wrong kind of pillow, and that’s where Sleepzone, a...

Advertising

Al Arabia set for its Dubai chapter

Al Arabia has been a leading outdoor solution provider in Saudi Arabia since 1983. Recently it has announced that its...

Advertising

Ahmed Al Sahhaf Leads IAA Saudi Chapter to Drive Innovation in Advertising

Ahmed Al Sahhaf, CEO of MBC Media Solutions (MMS)—the commercial arm of MBC Group—and the first President of the newly...

Digital/Tech

Social media trends for 2025 by Tito Ribeiro

Tiago aka Tito Ribeiro has just launched his annual study about digital marketing and social media trends. Ribeiro studied several...

News In Brief

MMS reveals MBC Group's 2025 Ramadan programming and advertising opportunities

News In Brief

Hilton and Saudi Tourism Authority partner through an engaging creative content campaign to promote tourism in the kingdom

Digital/Tech

How Connected TV is Transforming Consumer Engagement!

Connected TV (CTV) has rapidly evolved from a niche platform to a central player in the advertising landscape, capturing the...

Industry Talk

10 Predictions for the MENA Media Industry in 2025

The MENA media industry is undergoing a transformative period, driven by global trends, regional initiatives and evolving consumer behaviors. Richard...

Advertising

Roger Halaby on Narcissistic Consumers

In today's cluttered marketing landscape, the ability to segment and target specific consumer personalities has become increasingly crucial for achieving...

News In Brief

White Square International Festival of Creativity announces its call for entries for 2025

News In Brief

The Bold Group announces a new chapter with the launch of seven specialized units

Advertising

To win in 2025, brands must adapt to the rapid evolution of retail media

From the rise of connected TV to the untapped potential of in-store media, brands are betting big on retail media....

News In Brief

Advertising

WOO partners with Japanese OOH industry for Tokyo conference

CIFFT and UN Tourism join forces to help foster a sustainable future in tourism advertising

Sleepzone launches loudest promotion of the year

Snoring is more than often a symptom of sleeping on the wrong kind of pillow, and that’s where Sleepzone, a...

Al Arabia set for its Dubai chapter

Al Arabia has been a leading outdoor solution provider in Saudi Arabia since 1983. Recently it has announced that its...

Ahmed Al Sahhaf Leads IAA Saudi Chapter to Drive Innovation in Advertising

Ahmed Al Sahhaf, CEO of MBC Media Solutions (MMS)—the commercial arm of MBC Group—and the first President of the newly...

Social media trends for 2025 by Tito Ribeiro

Tiago aka Tito Ribeiro has just launched his annual study about digital marketing and social media trends. Ribeiro studied several...

MMS reveals MBC Group's 2025 Ramadan programming and advertising opportunities

Hilton and Saudi Tourism Authority partner through an engaging creative content campaign to promote tourism in the kingdom

How Connected TV is Transforming Consumer Engagement!

Connected TV (CTV) has rapidly evolved from a niche platform to a central player in the advertising landscape, capturing the...

10 Predictions for the MENA Media Industry in 2025

The MENA media industry is undergoing a transformative period, driven by global trends, regional initiatives and evolving consumer behaviors. Richard...

Roger Halaby on Narcissistic Consumers

In today's cluttered marketing landscape, the ability to segment and target specific consumer personalities has become increasingly crucial for achieving...

White Square International Festival of Creativity announces its call for entries for 2025

The Bold Group announces a new chapter with the launch of seven specialized units

To win in 2025, brands must adapt to the rapid evolution of retail media

From the rise of connected TV to the untapped potential of in-store media, brands are betting big on retail media....

MMS's CEO Ahmed Al Sahhaf to preside over the newly formed IAA - Saudi Chapter