Branding Mr. Pringles is sporting a crisp new look Ahead of the new year, Pringles announced that it would be bringing a new look to its canned chips, with...
Branding Castania Introduces New Identity Since 1983, Castania, the renowned Lebanese roasters brand, never ceases to grow bigger, earning a wider market-share and reputation in...
Art & Design Château Kefraya teams up with Yvan Debs to illustrate the special edition of ‘Les Bretèches 2015’ Having put the spotlight on women for 20 consecutive vintages by adorning the bottles’ labels with the work of Lebanese...
Branding Coke Finalises its ‘One Brand’ Strategy Recently, Coca-Cola revealed its new packaging, considered as the final phase in a year long \'One Brand\' unification strategy.
Art & Design Personalised Marketing on the Go According to branding firm Landor Associates, among the top marketing trends for 2015 a more hyper-personalised marketing to the individual...
