Branding The three key trends that will drive brand experiences in the Middle East in 2023 With the recent UAE lifting of nearly all Covid-19 restrictions and Saudi Arabia announcing their new visa to attract more...
Free Talk Trends shaping sustainability innovation in seven Industries across the Middle East Coming out of Bain’s participation this year at Future Investment Initiative's (FII) 6th edition in Riyadh where experts came together...
News In Brief The Middle Eastern social media star category is back as part of the People’s Choice Awards 2022
Advertising From birth pangs to maturity in the MENA ad industry - Ramzi Raad’s ‘The Story of Advertising in the Middle East’ affords readers a behind-the-scenes look
News In Brief Middle East companies experiencing strong post-pandemic rebound, PwC Middle East study says
Events/Awards Winners of London International Awards are out: The Middle East wins 20 statues, 14 of which go to IMPACT BBDO including two Grand Prix
Events/Awards Unprecedented performance for the Middle East at Cresta Awards 2022 with Grand Prix earned by Impact BBDO The 2022 Cresta Awards winners have been unveiled and it is a great story for the Middle East.
Free Talk The Gen-Z Arab strategist you never knew you needed Lina Ibrahim, creative strategist at IMPACT BBDO, shares most effective ways to approach the Arab Gen-Z.
Industry Talk How global brands are engaging with audiences in the Middle East CNN has seen a particular growth in demand from global financial, tech and luxury brands to connect with audiences in...
News In Brief Three creatives from the Middle East to partake in the Next Creative Leaders 2022 global jury
