Middle East
Industry Talk
The UAE tourist experience in a Post-COVID-19 World
By Kristine Pitts, Director of ExperienceLab Middle East
Digital/Tech
Virtual reality and augmented reality could deliver a $4.1billion boost to the UAE economy by 2030
VR and AR are forecast to contribute $4.1 billion to the UAE economy, a 1% boost to GDP by 2030...
Advertising
Philippe Skaff: ‘I Was an Arrogant Proclaiming His Genius’
Philippe Skaff, one of the most acclaimed creative professionals in the Middle East, needs no introduction. The multi-awarded veteran adman...
Digital/Tech
Trends to look out for in 2019
It’s tough enough for brands to keep track of the big emerging tech and innovation trends but 2019 is likely...
Advertising
Jordan ad industry: Looking towards a brighter future
Jordan’s advertising industry is suffering as its economy struggles. Will 2019 provide a glimmer of hope?
Branding
Air Arabia celebrates 15th anniversary with new brand identity
Air Arabia, the Middle East and North Africa’s first and largest low-cost carrier (LCC), celebrated 15 years of successful operations,...
Advertising
Sexual harassment in the Middle East Ad industry: Breaking the Silence
Sexual harassment is prevalent in the region’s advertising industry, but why isn’t anybody talking about it?
Events
The Middle East Conquering The Loeries
Agencies from the Middle East are participating in the Loeries in greater and greater numbers, with telling results
Free Talk
Stand up and be counted
If brands and agencies are an intrinsic part of the societies from which they emerge, they should be supporting those...
Advertising
The last acceptable ‘ism’?
Ageism in the advertising industry is a reality few people are willing to tackle head on
Events
To Cannes and beyond...
As the region’s advertisers and agencies decamp to the south of France, what are their chances of returning home happy?
Advertising
Just do it? Or won’t do it?
Brands continue to use talent from outside the region for their biggest and best work. Why? Is there a lack...
Branding
Emirates Has Lost its Place as the Middle East’s Most Valuable Brand to STC
Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. A...
Advertising
Embracing Diversity
Dubai is an oddity when it comes to communication. In virtually all other parts of the region the emphasis for...
Branding
How Can Middle Eastern Brands Go Global?
The economic picture in the Middle East is complicated; oil prices are falling and there is ongoing instability, and yet...
