Advertising Creative Revitalization: Can Lebanon regain its status as a creative hub in the Middle East? IS THERE ANY HOPE TO SEE LEBANON REGAIN ITS STATUS AS THE CREATIVE HUB OF THE MIDDLE EAST? AND WHAT’S...
Advertising Nada Abi Saleh: ‘The challenge is to continue creating in a totally collapsing environment’ The past three years were greatly challenging for Lebanon’s ad business. Nada Abi Saleh, Head of Leo Burnett Beirut, explains...
Advertising Lebanon Ad Land: Shattered Dreams and Broken Hearts Centred on the areas closest to the Port of Beirut, the city’s advertising and media community was hit hard by...
Free Talk Nada Abi Saleh: ‘I am one and several’ we are granted an Up ‘n Close’ glimpse into the mind and heart of Leo Burnett’s MD, Nada Abi Saleh,...
Advertising Why They Joined Advertising… And Other Revelations about the Good Old Days ArabAd wanted to learn more from Lebanese admen who have been in advertising for over 15 years by asking whether...
Advertising La Tete dans les Etoiles et les Pieds sur Terre After being appointed as MD for Leo Burnett Beirut, ArabAd talked to Nada Abi Saleh to learn more about her...
Advertising When Advertising Ceases to Be Advertising Nada Abi Saleh, Deputy Managing Director at H&C Leo Burnett Beirut, talks about the specificity of the Lebanese ad agency...
