Advertising Webedia’s breakthrough study reveals that 82% of Arab mothers do not relate to the ads they watch “Marketing to Arab Mothers” - A survey of 6,200 Arab mothers conducted by Webedia reveals alarming findings on the advertising...
Free Talk ‘Adman vs. Chomsky’, a book that reimagines the role of advertising in the modern world In his newest Book ‘Adman vs. Chomsky’, Ahmad Abu Zannad, challenges Chomsky’s criticism of the ad Industry
Branding Brands in the Saudi Market Need to be Anchored by a Human Purpose Ahmad Abu Zannad, Regional Strategy Director of Leo Burnett KSA, talks about the challenges Saudi young workforce will be facing...
Industry Talk New Book to Challenge Perceptions on the Saudi Market The Kingdom of Saudi Arabia is not an easy place for things to take root. The desert climate often proves...
