Coca-Cola

Advertising

WARC unveils its Media 100 Rankings featuring most awarded campaigns and companies

News In Brief

Coca-Cola turns emojis into real-world tasty offers for Saudi consumers

Ads of the Week

Coca-Cola kicks off FIFA World Cup global ad

News In Brief

Coca-Cola names WPP as Global Marketing Network Partner

Advertising

Maged Nassar on Striking Gold

‘The line-up song’ won cyber gold at Cannes. Director Maged Nassar talks steady cams, orientalism, and the time needed to...

Branding

Coke Finalises its ‘One Brand’ Strategy

Recently, Coca-Cola revealed its new packaging, considered as the final phase in a year long \'One Brand\' unification strategy.

Art & Design

Personalised Marketing on the Go

According to branding firm Landor Associates, among the top marketing trends for 2015 a more hyper-personalised marketing to the individual...

Ads of the Week

Absolute Lack of Originality

Coca-Cola wanted everyone to imagine a world without labels and to push forward in that direction, the beverage company has...

Advertising

World Cup Fever

Big sporting events always mean big advertising budgets, and brands trying to go the extra mile to capitalise on the...