Advertising Maged Nassar on Striking Gold ‘The line-up song’ won cyber gold at Cannes. Director Maged Nassar talks steady cams, orientalism, and the time needed to...
Branding Coke Finalises its ‘One Brand’ Strategy Recently, Coca-Cola revealed its new packaging, considered as the final phase in a year long \'One Brand\' unification strategy.
Art & Design Personalised Marketing on the Go According to branding firm Landor Associates, among the top marketing trends for 2015 a more hyper-personalised marketing to the individual...
Ads of the Week Absolute Lack of Originality Coca-Cola wanted everyone to imagine a world without labels and to push forward in that direction, the beverage company has...
Advertising World Cup Fever Big sporting events always mean big advertising budgets, and brands trying to go the extra mile to capitalise on the...
