Sustainability

News In Brief

Chalhoub Group celebrates the launch of the new Level Shoes campaign

News In Brief

Emirates Marine Environmental Group and Procter & Gamble Launch the P&G Dubai Mangrove Forest

News In Brief

Unilever Progressing Towards Its Waste-Free World Ambitious Commitments

Events

Cannes Lions 2019: Screw the nice gestures, more real impact

Behind the scenes from a Sustainable Development Goal’s jury member at Cannes Lions 2019.

Advertising

Common Ground partners with Google to launch ‘Little by Little’, a global campaign in support of the Sustainable Development Goals

In a first of its kind collaboration between the advertising industry and Google in support of the Sustainable Development Goals...

Art & Design

Designers’ Take on Lebanon’s Trash Crisis

Now that the accumulating garbage has taken a toll over Lebanon’s streets both literally and figuratively, the hunt for an...

Industry Talk

Sustainability, truly a global trend

Sir Martin Sorrell, CEO of WPP, talks about Conscious Business, Sustainability and the Green trend.

Industry Talk

Smart Business Will Never Go Out of Style

Sustainable, Eco, \'Conscious Business\' have become the trend over the last several years. But is it here to stay? Here...

Industry Talk

Green Marketing Pioneer Jacquelyn Ottman Talks to ArabAd

Green has gone mainstream. What used to be a fringe market that appealed to a faction of eco-hippies is now...

Industry Talk

The Green Movement is Real and it Makes Sense

Michael I. Roth, Chairman, CEO of Interpublic Group of Companies, shares his insights on Green business.