WPP

News In Brief

Amer El Hajj named GroupM MENA CEO

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WPP and Braze partner to help brands benefit from an agile customer engagement strategy

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WPP acquires social influencer marketing agency Obviously

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WPP acquires data-driven influencer marketing agency Goat 

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WPP partners with Stripe to develop commerce and payments solutions for brands

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GroupM’s newest agency EssenceMediacom launches in 120 offices globally

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WPP acquires Fēnom Digital

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WPP acquires Canadian ecommerce agency Diff

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New online archive celebrates the work of industry legend Jeremy Bullmore

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BPG strengthens integrated offering with senior 
leadership hires

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WPP's first campus in Brazil will open in 2025

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Karen Blackett appointed President of WPP UK

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WPP buys Dutch ecommerce consultancy Newcraft

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Two Asian brands expand their regional footprint by partnering with BPG

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Reddit and WPP Announce Commerce Advisory Partnership