Green Marketing
News In Brief
ACT Good Report 2024 celebrates best advertising campaigns for good
News In Brief
Biborg and Ubisoft present ‘Waves of Change' in-game charitable initiative
Ubisoft has teamed up with Oceana, the world's foremost international ocean conservation organization, to launch an unprecedented charitable event -...
News In Brief
Aramex rolls out e-bikes for last-mile deliveries in UAE
News In Brief
The Bold Group backs Alwaleed Philanthropies in the making of AI-powered Altai to stop deforestation
Ads of the Week
From the seas to the community, NBA makes an impact with ‘Nets for Change’
The NBA is making an impact on sea and land by introducing a meaningful initiative, titled, “Nets for Change”, created...
Ads of the Week
Kinokuniya and Saatchi & Saatchi launch 'Offset Boxset', an initiative that merges reading with environmental responsibility
Saatchi & Saatchi’s newest campaign for Kinokuniya - 'Last Chance to Read'- was launched yesterday at Kinokuniya in Dubai Mall.
News In Brief
Imagination creates experience in celebration of UNWTO World Tourism Day 2023 in Saudi Arabia
News In Brief
Saudi Arabia snapchatters invited to design the next Garnier green tote bag
News In Brief
UAE consumer seeking sustainable packaging solutions, survey shows
News In Brief
Do Epic Good consultancy launches Green Business Leadership Workshops
Free Talk
How can the ad industry create a greener tomorrow?
Jennifer Al Ghorayeb, Digital Media Manager at Mediaplus Middle East, shares tips on how we can minimise the impact of...
News In Brief
Dentsu MENA partners with Sacred Groves to fight e-waste
Advertising
Danielle Guirguis on the green future of the marcom industry
‘We see a worldwide growth of brands that opt for sustainability,’ asserts Danielle Guirguis, CEO of the Amsterdam-based Smarthouse Creative...
Events
Six key takeaways from Cannes Lions 2022 and how your campaigns can be better by Thomas Kolster
Marketing and sustainability expert, Thomas Kolster, continuously challenges the status quo with his vocal and often provocative views on values,...
Industry Talk
Three Reasons Why Many Brands Are Late to the Sustainability Game
Although many consumer goods companies have made solid gains to promote sustainability, relatively few have made sustainability a big part...
