Ads of the Week Kinokuniya and Saatchi & Saatchi launch 'Offset Boxset', an initiative that merges reading with environmental responsibility Saatchi & Saatchi’s newest campaign for Kinokuniya - 'Last Chance to Read'- was launched yesterday at Kinokuniya in Dubai Mall.
News In Brief Imagination creates experience in celebration of UNWTO World Tourism Day 2023 in Saudi Arabia
Free Talk How can the ad industry create a greener tomorrow? Jennifer Al Ghorayeb, Digital Media Manager at Mediaplus Middle East, shares tips on how we can minimise the impact of...
Advertising Danielle Guirguis on the green future of the marcom industry ‘We see a worldwide growth of brands that opt for sustainability,’ asserts Danielle Guirguis, CEO of the Amsterdam-based Smarthouse Creative...
Events/Awards Six key takeaways from Cannes Lions 2022 and how your campaigns can be better by Thomas Kolster Marketing and sustainability expert, Thomas Kolster, continuously challenges the status quo with his vocal and often provocative views on values,...
Industry Talk Three Reasons Why Many Brands Are Late to the Sustainability Game Although many consumer goods companies have made solid gains to promote sustainability, relatively few have made sustainability a big part...
Advertising Thomas Kolster: ‘There’s a widening gap between brands saintlike messaging and people’ Marketing & sustainability expert, Thomas Kolster, wonders “Where’s the do-good space heading?”
Advertising Lucy Atkinson: 'Millennials do talk the talk, but walk the walk with less conviction' The world's best marcom scientist on... Advertising as a force for good
Advertising The National and Havas ME create the first-ever ‘plantable’ newspaper for the UAE 50th National Day The UAE’s first-ever ‘plantable’ newspaper is published as a tribute to the UAE’S 50th jubilee
