Industry Talk Jo Chemali on measuring the value of PR How do you measure the effectiveness of PR and what value is it to an organisation? Questions that are increasingly...
Events/Awards The end of awards as we know them? With Publicis Groupe pulling out of Cannes and all other shows for a year and WPP’s Sir Martin Sorrell saying...
Free Talk Jan Leube, the liberal dreamer Jan Leube, Regional Executive Creative Director at Publicis ME left his Germany two years ago enthusiastic about discovering a new...
Ads of the Week Heineken Triumphs Where Pepsi Failed The flagrant commercialization of revolutions was a matter of time. For two beverage brands, Pepsi and Heineken, that time was...
Free Talk Maurice Levy: “Wanted to be a Surgeon, but...” Maurice Levy needs no introduction, being one of the communications icons of this generation. In the following interview, he opens...
