Advertising MENA's Adex soars with 14 percent surge in 2022 - Telecommunication category leads in spending in region The year 2022 proved to be a promising chapter in the world of Advertising expenditure (ADEX), as countries across the...
News In Brief Advertising Business Group appoints Ipsos as partner for the UAE Cross Media Measurement Project
Advertising MENA Advertising Expenditure Dissected During my long experience with Ipsos in this region – measuring all types of media, measuring advertising expenditure across all...
Free Talk Elie Aoun: A Dreamer Always in Control Elie Aoun, is COO of Ipsos MediaCT in the MENA region and Managing Director of Ipsos UAE. With 19 years...
