Industry Talk Are Signs Ahead Good or Bad? Philip Issa, Initiative Lebanon’s Managing Director, shares his view of the country’s Out-of-Home industry and discusses the many ways be...
Industry Talk The Road Ahead for OOH Few, if any, adhere and employ international standards mandated by the rules governing the world of Out-of-Home advertising like Antonio...
Industry Talk Dominance Through Volume Betty Jabbour, Commercial Director of Le Reseau, one of Lebanon’s leading Unipole network offering the biggest market share in the...
Ads of the Week Evian Babies Back on Baby Bay Partners since 22 years, Evian and BETC Paris, have set their latest film on an exotic, slightly rugged beach, treating...
Events/Awards Initiative MENA Led a Successful Night at the Internationalists Awards Initiative MENA received international recognition for its creative accomplishments in Media Innovation during the gala ceremony for The Internationalist Awards,...
Advertising Ad Agencies Unite to Spread HOPE Initiated by Pikasso, the ‘HOPE’ campaign, which debuted mid December with a visual teaser that strictly read the word Hope...
Advertising Japan’s Outdoor Advertising Storm The minute you land in Japan, you are bombarded by bright lights, billboards, unipoles and posters galore. The sheer volume...
Industry Talk Innovation is our Lifeblood With a history of almost three decades in the industry, Antonio Vincenti’s passion for driving out-of-home (OOH) innovation continues to...
Ads of the Week A World-First: Billboards Identify Passing Vehicles and Trigger Personal Response Here are two smart OOH executions that recently rolled out in Australia. In an unrivalled execution anywhere in the world,...
