DOOH

WOO president Tom Goddard paints a bright picture for OOH in booming MENA region

Pikasso Italia launches its "Milano Collection" via Elisabetta Benassi's artwork

Saudi Signs Media, a driving force of change within the Saudi OOH advertising industry

As the Out-Of-Home (OOH) media industry in Saudi Arabia continue to evolve, it currently finds itself in a particularly robust...

Pikasso Group launches in the Italian market as Pikasso Italia

The Media Connector launches DOOH operations in the UAE

Hypermedia launches Z Gallery, a premium OOH art experience

A captivating DOOH innovation brought by du and Havas ME

Entertainment and Media will be the leading sector for DOOH advertising over the next 12 months, study shows

WOO launches global guidelines for OOH Audience Measurement

Strong growth of QR codes in DOOH advertising expected, study shows

WOO President Goddard asks industry players to ‘show some love’ to Classic OOH, as medium eyes 'another Golden Age’

Pikasso goes into global partnership with Hivestack

Pikasso and Broadsign activate the first Programmatic DOOH campaign in West & North Africa

Advertising executives plan to dramatically increase Digital Out of Home adspend, Alfi Study Reveals

Pikasso and Pladway: DOOH Programmatic collaboration kicks off in the Middle East region