Advertising Al-Futtaim IKEA offers stress-free shopping experience for couples with ‘Couch Counselling’
Advertising ‘Shrine Saviors’, a road safety campaign like no other – by Impact BBDO for Yokohama tire The same holy shrines in Lebanon where candles are lit to remember their loved ones killed in road accidents, are...
News In Brief Impact BBDO’s Ali Rez to serve as Cannes Lions first Jury President from the MENA region
Advertising A powerfully disruptive new campaign launched in Pakistan by Impact BBDO highlights the importance of education for girls
Advertising 'Newspapers-Inside-The-Newspaper’, a daring campaign brought by AnNahar and Impact BBDO to honour freedom of speech
Free Talk The Handbook of Arabic Copywriting: On The Myth of ‘White Arabic' There is always a way to write modern Arabic and make communications comprehensible by everyone. But please forget ‘White Arabic’...
Events/Awards Winners of London International Awards are out: The Middle East wins 20 statues, 14 of which go to IMPACT BBDO including two Grand Prix
Events/Awards LOERIES 2022: IMPACT BBDO wins big as UAE agencies dominate show The 44th edition of The Loeries Awards has come to an end and what a triumph for the Middle East...
Events/Awards Unprecedented performance for the Middle East at Cresta Awards 2022 with Grand Prix earned by Impact BBDO The 2022 Cresta Awards winners have been unveiled and it is a great story for the Middle East.
Free Talk The Gen-Z Arab strategist you never knew you needed Lina Ibrahim, creative strategist at IMPACT BBDO, shares most effective ways to approach the Arab Gen-Z.
