Advertising Creative Leaders Talk Trends at ArabAd’s ‘The State of Creativity: MENA’ Panel at Creative Week 2021
Advertising Spotify MENA Taps into Gratitude and Resilience in Its Wrapped Global Brand Campaign The year 2020 has been so unprecedented that Oxford Dictionaries has included it as word of the year. It is...
Advertising Mohamed Fouad: 'The creative talents in Egypt are immense' Mohamed Fouad, Executive Creative Director at J.Walter Thompson, reflects on the pulse of Egypt's advertising business, the importance of going...
Advertising Egypt adland: Back in business Egypt has entered a period of sustained growth, which can only be good news for the country’s communications industry. So...
Ads of the Week Meeza & ABTBWA to turn the Egyptian society into a cashless one In light of Egypt's efforts to develop electronic payment system, Egypt's new national debit card Meeza, rolled out a massive...
Ads of the Week Three Advertising films produced by Tarek Nour Communications with local culture at their heart We take a look at three recent Egyptian TV productions from Cairo-based Tarek Nour Communications (TNC) that taps into the...
Advertising Amr Darwish: ‘It’s hardly business as usual’ Amr Darwish, Chief Operating Officer of Leo Burnett Egypt, shares his hard-hitting views on the current state of the ad...
Advertising Is a new day dawning for Egypt’s adland? Egypt’s advertising industry has had a challenging year, but there are signs of revival. Could the country’s troubled years be...
Events/Awards The Worx Goes Full Blast to Celebrate Creativity in Egypt The Worx emc is a total event management consultancy company behind some of the most thought-provoking and creative conferences taking...
Industry Talk Shifting Perceptions In an exclusive series of interviews conducted in Egypt, ArabAd talked to a number of active media figures to learn...
.jpg)
