KSA

Najib Sabbagh: ‘Saudi Arabia, a dynamic canvas for creativity’

Creative agency Sunny Side Up (SSUP) has only recently set foot in Saudi Arabia with the aim to cater to...

A Saudi market profiling and opportunity mapping for communications agencies by CARMA's Mazen Nahawi

Why Saudi Arabia is such an important market for comms-related companies to be present in, especially now more than ever?...

Nabil Moufarrej: 'Saudi Arabia is happening and there is business for all'

In the vibrant landscape of Saudi Arabia's advertising industry, where agencies are expanding their reach amid the euphoric business mood,...

Marwan Arban CEO of Origin on the imperative of understanding Saudi Arabia

As a local agency, ORIGIN has already established itself as a significant player in the kingdom’s adland. Marwan Arban CEO...

Ibrahim Almutawa of Jummar PR: ‘Saudi Vision is the main driver for all businesses’

In a candid interview with ArabAd, Ibrahim Almutawa, managing partner of Jummar PR, sheds light on the transformative landscape of...

Sara Faisal of Imagination Middle East: 'Marketers must rethink how they communicate in Saudi Arabia'

Sara Faisal, Senior Strategist at Imagination Middle East, shares her outlook on the current state of the Saudi marketing industry...

Samer Abboud on Memac Ogilvy’s role in shaping the future of advertising in Saudi Arabia

As the advertising landscape in Saudi Arabia undergoes a dramatic transformation, we delve into an insightful interview with Samer Abboud,...

Tarek Nour Group: When 50 Years of Creativity Takes Flight - Destination: The KSA

As Saudi Arabia moves forward towards its 2030 vision, the Kingdom has been witnessing tremendous growth across various sectors, leaving...

Lulwa AlHarbi: 'We are a “For Saudi, By Saudi” company'

With her in-depth understanding and knowledge of the social, cultural, and economic contexts in Saudi Arabia, Lulwa AlHarbi, CEO and...

Hisham Maksoudian: ‘Saudi Arabia is running the show’

Hisham Maksoudian, CEO of Riyadh-based independent agency ADCOUNCIL knows the market really well and has been witnessing the flood of...

Diving In: How Saudi Arabia is Embracing Immersive Website Experiences

By adopting modern digital strategies, Saudi businesses are not just staying ahead of the curve but are also contributing to...

Rami Hmadeh: ‘The pace of change in Saudi Arabia is nothing short of exhilarating’

Rami Hmadeh, CEO Serviceplan Arabia delves into the opportunities lying at the heart of Saudi Arabia's transformation, emphasizing the need...

Perfetti Van Melle’s Mentos Gum to sponsor Al-Awwal Park Stadium in Riyadh

The Fullstop CEO Fahad Al Ahmed: 'Competition is going to be tough and we need to be at the top of our game'

As the Kingdom experiences unprecedented economic growth and embarks on Vision 2030, Fahad Al Ahmed, the newly appointed CEO of...

Elie Zenieh of LeadGen KSA: 'Our team is homegrown in Saudi Arabia'

For Elie Zenieh, Managing Director of LeadGen KSA, the Saudi advertising market is like no other. And in order to...