Communication

Free Talk

The Power of Storytelling: Crafting Narratives that Resonate

Why are stories so impactful? Nadim Khoury, Director of Marketing and Public Relations for Media City Qatar, stresses on the...

News In Brief

Communication tops the list of most in-demand skills in 2024

Free Talk

Why brands need to focus on cultural relevance to succeed in Saudi Arabia

Ahmed Saadoun, Senior Account Director, Virtue focuses on the importance of cultural relevancy for brands when they’re communicating in Saudi...

Free Talk

Marwa Kaabour on how to establish a MarCom department from scratch

Industry Talk

How brands can help save lives

Many of today’s most successful brands have been taking a stand on topics ranging from global warming to political conflicts....

News In Brief

NYF Health Awards is open for entries

News In Brief

Entries open for inaugural Arabic Communications MEPRA Awards

Advertising

Marian Salzmann: ‘We’ve Come To Expect The Unexpected, And It’s Not All Bad’

Marian Salzmann, head of Global Communications at Philip Morris International (PMI), shared her thoughts and predictions on the new normal...

Advertising

Justifying the unjustifiable?

In a marketing and communications environment where ethics is now viewed as paramount by consumers, how does a PR company...

Free Talk

The Revolutionary Evolution of Communication

In this day and age, remaining silent to injustice is criminal. Individuality no longer serves the evolutionary process in an...

Digital/Tech

Four Lebanese Bloggers Under the Radar

Four Lebanese bloggers who have had extensive experience in the communication field share the stories of their blogs.