Free Talk Why brands need to focus on cultural relevance to succeed in Saudi Arabia Ahmed Saadoun, Senior Account Director, Virtue focuses on the importance of cultural relevancy for brands when they’re communicating in Saudi...
Industry Talk How brands can help save lives Many of today’s most successful brands have been taking a stand on topics ranging from global warming to political conflicts....
Advertising Marian Salzmann: ‘We’ve Come To Expect The Unexpected, And It’s Not All Bad’ Marian Salzmann, head of Global Communications at Philip Morris International (PMI), shared her thoughts and predictions on the new normal...
Advertising Justifying the unjustifiable? In a marketing and communications environment where ethics is now viewed as paramount by consumers, how does a PR company...
Free Talk The Revolutionary Evolution of Communication In this day and age, remaining silent to injustice is criminal. Individuality no longer serves the evolutionary process in an...
Digital Four Lebanese Bloggers Under the Radar Four Lebanese bloggers who have had extensive experience in the communication field share the stories of their blogs.
