Advertising On Sports Marketing: 'We have to move beyond sponsorship’ says the experts As consumption patterns change and technological advances broaden the scope of what’s possible, why isn’t sports marketing making the most...
Events/Awards The Worx Goes Full Blast to Celebrate Creativity in Egypt The Worx emc is a total event management consultancy company behind some of the most thought-provoking and creative conferences taking...
Industry Talk Noise Going Louder: Expanding to the World and Partnering With U.S. Firm Georges Najm, Partner and Director of Advertising Agency Clémentine and sister PR Firm Noise & University Lecturer believes companies are...
Advertising Experiences Matter - An interview with Waddah Sadek on the launch of its. Events Beirut-based its. Communications has launched into the experiential market with its. Events. Chief executive Waddah Sadek talks integration and specialisation
Advertising Experiences are Everything More and more brands are turning to experiential marketing as a means to engage with consumers on a personal level....
Events/Awards Burger King Jal el Dib Gets Global Attention for Halloween Activity Clowns are the third most sought after Halloween costume of 2017. With this in mind, the Burger King brand created...
Events/Awards 20,000 employees hit the streets, across the world, uncovering the #TruthAboutStreet Looked around your city on October 10, 2017? There's a good chance you might have seen someone from the McCann...
Events/Awards Construction site of BLF’s new headquarters dedicated to art and culture Banque Libano-Française (BLF) had launched an international architecture competition for the design of its new headquarters located in a strategic...
Branding The Visual Identity of all Four Olympic Bidding Cities Paris recently unveiled the logo for its Olympic bid and in most grand manner it was highlighted and projected onto...
Industry Talk Pierre Haddad Back with Resonnance Advertising and marketing veteran Pierre Haddad recently announced the establishment of a diversified event management, media and production company, dubbed...
